The Effect of Social Media Marketing on Consumer Behavior; Investigating the Role of Brand Equity, Brand Relationship Quality and Attitude towards Brand
This research aims to investigate the effect of social media marketing on consumer behavior by means of brand equity, brand relationship quality and attitude towards brand among the customers of online shops in Tehran who have followed the social media of those online shops.<br /> In terms of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2018-08-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_60891_57f3366a4f56d3e2d06089370e8ec6d8.pdf |