International Positioning of Leading Brands Through Internet: Globalize or Do Not Globalize?

International Positioning of Leading Brands Through Internet: Globalize or Do Not Globalize?

Bibliographic Details
Main Authors:	Natalia Vila López, Inés Küster Boluda
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2006-12-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1778/im_en_2006_04_Lopez.pdf

Similar Items

Educational branding in private Spanish universities: building brands that the public fall in love with
by: Javier Casanoves-Boix, et al.
Published: (2020-08-01)

A teachers’ orientation approach to understand the university teacher-student relationship
by: Inés Küster-Boluda, et al.
Published: (2021-01-01)

University Teachers and Their Effects on Students
by: Inés Küster Boluda, et al.
Published: (2012-12-01)

¿Conduce la internacionalización al éxito de una empresa familiar?: aplicación al sector textil
by: Natalia Vila López, et al.
Published: (2015-04-01)

Antecedentes de reputación corporativa en cadenas televisivas
by: Natalia Vila-López, et al.
Published: (2013-01-01)

Can Health Perceptions, Credibility, and Physical Appearance of Low-Fat Foods Stimulate Buying Intentions?
by: Inés Küster-Boluda, et al.
Published: (2020-07-01)

Segmentación del turista deportivo: el caso del espectador de la Fórmula 1
by: Aragonés Jericó, Cristina, et al.
Published: (2021-01-01)

Designing a Low-Fat Food Packaging: Comparing Consumers’ Responses in Virtual and Physical Shopping Environments
by: Natalia Vila-López, et al.
Published: (2021-01-01)

Roles de género y sexismo en la publicidad de las revistas españolas: un análisis de las tres últimas décadas del siglo XX
by: Marcelo Royo-Vela, et al.
Published: (2005-01-01)

Notoriedad y credibilidad de marca como antecedentes de su apego
by: Cecilia Ugalde, et al.
Published: (2019-02-01)

Formación para fuerza de ventas mexicana
by: Natalia Vila-Lopez, et al.
Published: (2015-01-01)

The Research of Business Green Management － An Empirical Study on Global Leading Brands
by: Jian, Yi Wen, et al.

The comparison of strategies for athleisure apparel product developments of global leading sports brand
by: Yun-Jie Liao, et al.
Published: (2017)

The Glocalization of Global companies in Asia: Case Study of Global Makeup brands in Taiwan
by: Mesnier Marie Ines France, et al.
Published: (2018)

Global Internet Governance: Russian Approach and International Practice
by: Elena S. Zinovieva
Published: (2015-01-01)

Global Internet Governance: Russian Approach and International Practice
by: Elena S. Zinovieva
Published: (2015-01-01)

Global Internet Governance: Russian Approach and International Practice
by: E. S. Zinovieva
Published: (2015-08-01)

Trust in global brand
by: Tomasz Dryl
Published: (2013-12-01)

GLOBAL OR NATIONAL BRANDS?
by: Sorina GÎRBOVEANU
Published: (2007-01-01)

Qualitative Brand Image Analysis for a Global Brand : An Intercultural Perception of the Brand Image through Brand Personality
by: Busch, Friederike, et al.
Published: (2010)

An exploratory analysis of the global brand perceptions of SABMiller's global beer brands in Africa
by: Ndisengei, Charity
Published: (2015)

The Global Lead Programme
by: Birdwell, Kent N.
Published: (2012)

The Application of 「Best Global Brands」to Explore the Trends of「Taiwan Top 10 Global Brands」
by: Kuo-Lung Chao, et al.
Published: (2008)

The influence of merging brands on the brand position in the global open–field vegetable seed sector / Oosthuizen, E.
by: Oosthuizen, Elzandi
Published: (2012)

The influence of merging brands on the brand position in the global open–field vegetable seed sector / Oosthuizen, E.
by: Oosthuizen, Elzandi
Published: (2012)

Lost in cyberspace: Harnessing the Internet, international relations, and global security
by: Choucri, Nazli, et al.
Published: (2022)

Global justice, positional goods, and international political inequality
by: Chris Armstrong
Published: (2013-07-01)

Global brands in the digital era
by: Sudarević Tomislav, et al.
Published: (2018-01-01)

Brand Building of Born Globals
by: Cederäng, Jesper, et al.
Published: (2008)

Brand as a tool of globalization
by: Galina Studinska
Published: (2020-05-01)

On quantifying global nation brands
by: Kashyap, Anurag, M. Eng. Massachusetts Institute of Technology
Published: (2016)

Securing the global brand strategy : – global standardization or local adaptation
by: Andersson, Jenny, et al.
Published: (2011)

ESTIMATION OF SNFLUENCE OF GLOBAL FACTORS OF RICK ON THE PROCESS OF FORMING OF INTERNATIONAL TOURIST BRAND
by: K. Kucherenko
Published: (2014-03-01)

Global Village, Global Marketplace, Global War on Terror: Metaphorical Reinscription and Global Internet Governance
by: Shah, Nisha
Published: (2009)

Global Village, Global Marketplace, Global War on Terror: Metaphorical Reinscription and Global Internet Governance
by: Shah, Nisha
Published: (2009)

A Study of Global Brand Perception, Global Brand Image Consumer’s Affect and luxury-Brand Attitude － an Example of CHANEL Perfume
by: Hsiao-Lan Hung, et al.
Published: (2010)

Diferencias cross-culturales en la decisión de compra de los jóvenes europeos
by: Ines Kuster-Boluda, et al.
Published: (2016-05-01)

International yoga day: Positive step toward global health
by: Abhay B Mane
Published: (2015-01-01)

Podcasting the brand Sweden : How Radio Sweden International appropriates the logics of Nation Branding to present its information in a convergent, globalizing and networked society
by: Tinoco López, César Adair
Published: (2014)

Global brands: a brief review
by: Martín Hernani-Merino, et al.
Published: (2015-12-01)