North American entrepreneurs in Cuba: which entry mode and government affiliation strategy?

by Natalia Vila-Lopez, Graham White
Published 2018-10-01

A teachers’ orientation approach to understand the university teacher-student relationship

by Inés Küster-Boluda, Natalia Vila-López
Published 2021-01-01

Antecedentes de reputación corporativa en cadenas televisivas

by Natalia Vila-López, Inés Küster-Boluda
Published 2013-01-01

International Positioning of Leading Brands Through Internet: Globalize or Do Not Globalize?

by Natalia Vila López, Inés Küster Boluda
Published 2006-12-01

University Teachers and Their Effects on Students

by Inés Küster Boluda, Natalia Vila López
Published 2012-12-01

¿Conduce la internacionalización al éxito de una empresa familiar?: aplicación al sector textil

by Natalia Vila López, Inés Küster Boluda
Published 2015-04-01

Designing a Low-Fat Food Packaging: Comparing Consumers’ Responses in Virtual and Physical Shopping Environments

by Natalia Vila-López, Ines Kuster-Boluda, Adrian Alacreu-Crespo
Published 2021-01-01

Educational branding in private Spanish universities: building brands that the public fall in love with

by Javier Casanoves-Boix, Inés Küster-Boluda, Natalia Vila-López
Published 2020-08-01

Roles de género y sexismo en la publicidad de las revistas españolas: un análisis de las tres últimas décadas del siglo XX

by Marcelo Royo-Vela, Inés Küster-Boluda, Natalia Vila-López
Published 2005-01-01

Formación para fuerza de ventas mexicana

by Natalia Vila-Lopez, Inés Kuster-Boluda, Miguel Angel Escamilla-Santana
Published 2015-01-01

Notoriedad y credibilidad de marca como antecedentes de su apego

by Cecilia Ugalde, Natalia Vila López, Inés Küster Boluda, Elísabet Mora
Published 2019-02-01