International Positioning of Leading Brands Through Internet: Globalize or Do Not Globalize?

Bibliographic Details
Main Authors:	Natalia Vila López, Inés Küster Boluda
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2006-12-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1778/im_en_2006_04_Lopez.pdf

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spelling	doaj-968c71b180e840e5afc93cdeba9c91792020-11-25T02:10:12ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262006-12-01241778International Positioning of Leading Brands Through Internet: Globalize or Do Not Globalize?Natalia Vila LópezInés Küster Boludahttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1778/im_en_2006_04_Lopez.pdf
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Natalia Vila López Inés Küster Boluda
spellingShingle	Natalia Vila López Inés Küster Boluda International Positioning of Leading Brands Through Internet: Globalize or Do Not Globalize? Innovative Marketing
author_facet	Natalia Vila López Inés Küster Boluda
author_sort	Natalia Vila López
title	International Positioning of Leading Brands Through Internet: Globalize or Do Not Globalize?
title_short	International Positioning of Leading Brands Through Internet: Globalize or Do Not Globalize?
title_full	International Positioning of Leading Brands Through Internet: Globalize or Do Not Globalize?
title_fullStr	International Positioning of Leading Brands Through Internet: Globalize or Do Not Globalize?
title_full_unstemmed	International Positioning of Leading Brands Through Internet: Globalize or Do Not Globalize?
title_sort	international positioning of leading brands through internet: globalize or do not globalize?
publisher	LLC "CPC "Business Perspectives"
series	Innovative Marketing
issn	1814-2427 1816-6326
publishDate	2006-12-01
url	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1778/im_en_2006_04_Lopez.pdf
work_keys_str_mv	AT nataliavilalopez internationalpositioningofleadingbrandsthroughinternetglobalizeordonotglobalize AT ineskusterboluda internationalpositioningofleadingbrandsthroughinternetglobalizeordonotglobalize
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International Positioning of Leading Brands Through Internet: Globalize or Do Not Globalize?

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