International Positioning of Leading Brands Through Internet: Globalize or Do Not Globalize?

Bibliographic Details
Main Authors: Natalia Vila López, Inés Küster Boluda
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2006-12-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1778/im_en_2006_04_Lopez.pdf