Transforming Water: Social Influence Moderates Psychological, Physiological, and Functional Response to a Placebo Product.

This paper investigates how social influence can alter physiological, psychological, and functional responses to a placebo product and how such responses influence the ultimate endorsement of the product. Participants consumed a product, "AquaCharge Energy Water," falsely-labeled as contai...

Full description

Bibliographic Details
Main Authors: Alia J Crum, Damon J Phillips, J Parker Goyer, Modupe Akinola, E Tory Higgins
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2016-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC5119827?pdf=render