Developing a Social Marketing for Insurance Companies
The main issue of study is how increased traffic culture through behavioural interventions can create shared value for insurance companies? Based on, the purpose of this research developing a social marketing model for insurance companies through the experience of traffic Police behavioural interve...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2018-04-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_65786_473113d0ec0211974903aa170bc2706e.pdf |