PARTNERSHIP STRATEGY AND COMPETITIVE ADVANTAGE TO IMPROVE THE PERFORMANCE OF MSMEs IN THE CREATIVE INDUSTRY
The purpose of this study is to examine the effect of partnership strategies on the performance of creative industries through competitive advantage. The population of this research is Micro, Small, and Medium Enterprises (MSMEs) in Malang City, amounting to 113,000 units in 2018 (in food processing...
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| Format: | Article |
| Language: | English |
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University of Brawijaya
2019-12-01
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| Series: | Jurnal Aplikasi Manajemen |
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| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/1584 |