Brand Relationship and Its Effect Towards Brand Evangelism to Banking Service
The purpose of this study was to analyze the effect of Brand relationship, Brand trust, Brand identification, Brand involvement, Brand commitment to Brand evangelism. This study using purposive sampling technique in which samples were selected in this study as much as 200 commercial Banks customers...
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| Format: | Article |
| Language: | English |
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Prasetiya Mulya Publishing
2015-04-01
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| Series: | International Research Journal of Business Studies |
| Subjects: | |
| Online Access: | http://www.irjbs.com/index.php/jurnalirjbs/article/view/1135 |