Turning Words Into Consumer Preferences: How Sentiment Analysis Is Framed in Research and the News Media
Sentiment analysis is an increasingly popular instrument for the analysis of social media discourse. Sentiment scores seemingly represent an objective means of assessing the mood of social media users, consumers, and the public at large. Similar to other computational tools, sentiment analysis promi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2018-09-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/2056305118797724 |