Methods of Creating Innovative Ideas in Social Awareness Advertisements

Creativity is the heart and soul of Advertising, creating innovative ideas is the most important reason of the advertising message success. The creative idea has the ability to attract and convince the target audience .The Social Awareness Ad is a type of a non profit advertising that aims at convin...

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Bibliographic Details
Main Author: Amira Yasin
Format: Article
Language:Arabic
Published: Arab Association for Islamic Civilization and Art 2018-01-01
Series:Journal of Architecture, Art & Humanistic Science
Subjects:
Online Access:https://mjaf.journals.ekb.eg/article_21671.html