Bauran Pemasaran (4P+Physical Evidence) Dan Pengaruhnya Terhadap Keputusan Konsumen Dalam Menggunakan Jasa Laboratorium Klinik Prodia Surakarta

ABSTRACT This research is a descriptive study, provides an overview of the influence of the dimensions of the marketing mix consisting of product, price, promotion, distribution channels/locations and the physical evidence against the customers decisions. The purpose of this study was to determine...

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Bibliographic Details
Main Authors: Sarsi Hartiningsih, Betty Eliya Rokhmah
Format: Article
Language:Indonesian
Published: Universitas 17 Agustus 1945 (UNTAG) Semarang 2017-01-01
Series:Media Ekonomi dan Manajemen
Online Access:http://jurnal.untagsmg.ac.id/index.php/fe/article/view/462