Bauran Pemasaran (4P+Physical Evidence) Dan Pengaruhnya Terhadap Keputusan Konsumen Dalam Menggunakan Jasa Laboratorium Klinik Prodia Surakarta
ABSTRACT This research is a descriptive study, provides an overview of the influence of the dimensions of the marketing mix consisting of product, price, promotion, distribution channels/locations and the physical evidence against the customers decisions. The purpose of this study was to determine...
Main Authors: | , |
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Format: | Article |
Language: | Indonesian |
Published: |
Universitas 17 Agustus 1945 (UNTAG) Semarang
2017-01-01
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Series: | Media Ekonomi dan Manajemen |
Online Access: | http://jurnal.untagsmg.ac.id/index.php/fe/article/view/462 |