How Digital Business Penetration Influences Farmers’ Sense of Economic Gain: The Role of Farmers’ Entrepreneurial Orientation and Market Responsiveness
The extensive development of digital business in the countryside has had explicit and implicit influences on farmers' production, lifestyle and cognitive mode and has had an impact on their sense of economic gain (SEG). This study aims to determine whether digital business penetration (DBP) imp...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2020-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9229376/ |