THE ROLE OF GEOGRAPHICAL INDICATIONS ON CITY BRANDING
In todays globalizing world, competition is not only among products, services or companies, but also between countries and cities. From this point of view, it is important that cities that want to gain advantage against to their competitors, should put forward their own features that play an importa...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitatea din Craiova
2020-12-01
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| Series: | Annals of the University of Craiova: Economic Sciences Series |
| Subjects: | |
| Online Access: | http://feaa.ucv.ro/annals/v2_2020/007.pdf |