ANALYSIS OF THE BEHAVIOR OF RUSSIAN CONSUMERS OF PARFY-MEASURES AND COSMETICS

The article describes the results of a marketing research of a network of perfumery and cosmetics stores. The purpose of this work was the description of the results of a survey of customers of perfumery and cosmetics shops, which help to clarify the marketing policy of a chain of stores. In conduct...

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Bibliographic Details
Main Authors: Maria Petrovna Prokhorova, Svetlana Viktorovna Bulganina, Anastasiya Evgenevna Bulganina, Ksenia Vladimirovna Belousova
Format: Article
Language:English
Published: Science and Innovation Center Publishing House 2019-05-01
Series:Наука Красноярья
Subjects:
Online Access:http://journal-s.org/index.php/nk/article/view/12082