Marketing doświadczeń a budowanie interakcji konsumenta w środowisku wirtualnym
This article shows the impact of marketing experience in the development of consumerinteraction in the online environment. Attention is paid to stimuli interactions andelements (tools) that build interaction through different media experience (ie. Web page,portals, social media, etc.). The article a...
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| Format: | Article |
| Language: | English |
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Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
2015-01-01
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| Series: | Ekonomiczne Problemy Usług |
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| Online Access: | https://wnus.edu.pl/epu/pl/issue/48/article/1334/ |