Online reputation of 4- and 5-star hotels

Purpose – The aim of this research is to analyse how hotels incorporate their online reputation on their official websites, the characteristics of that information, as well as the variables that may influence it. Design/Methodology/Approach – We analysed 503 websites of 4- and 5-star hotels in Anda...

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Bibliographic Details
Main Authors: Inmaculada Rabadán-Martín, Francisco Aguado-Correa, Nuria Padilla-Garrido
Format: Article
Language:English
Published: Faculty of tourism and hospitality management 2020-06-01
Series:Tourism and Hospitality Management
Subjects:
Online Access:https://thm.fthm.hr/images/issues/vol26no1/9_RabadanMartin_AguadoCorrea_PadillaGarrido.pdf