Global Product and Local Consequences. Case of Barbie

Global Product and Local Consequences. Case of Barbie

Globalisation has turned various producers, such as international concerns, into leading actors on the global market. Their brands are recognised all around the world and their products are present in a significant number of households. An example of this can be the Barbie doll, created by Mattel, w...

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Bibliographic Details
Main Author: Piotr Pilch
Format: Article
Language:English
Published: University of Finance and Management, Warsaw; Vistula University 2009-12-01
Series:Contemporary Economics
Online Access:http://ce.vizja.pl/en/download-pdf/id/137
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spelling doaj-9523bde4d7774a39a24794c364b343662020-11-25T00:39:09ZengUniversity of Finance and Management, Warsaw; Vistula UniversityContemporary Economics2084-08452009-12-01341193Global Product and Local Consequences. Case of BarbiePiotr PilchGlobalisation has turned various producers, such as international concerns, into leading actors on the global market. Their brands are recognised all around the world and their products are present in a significant number of households. An example of this can be the Barbie doll, created by Mattel, which is sold in 150 different countries. The concerns operate on a global scale but they have a local impact, which can be analysed in terms of individuals, groups or local communities. This applies to the Barbie doll as it affects its users, their environment, people related to the concern and its stakeholders. The aim of the article is to present these influences and assess their meaning.http://ce.vizja.pl/en/download-pdf/id/137
collection DOAJ
language English
format Article
sources DOAJ
author Piotr Pilch
spellingShingle Piotr Pilch
Global Product and Local Consequences. Case of Barbie
Contemporary Economics
author_facet Piotr Pilch
author_sort Piotr Pilch
title Global Product and Local Consequences. Case of Barbie
title_short Global Product and Local Consequences. Case of Barbie
title_full Global Product and Local Consequences. Case of Barbie
title_fullStr Global Product and Local Consequences. Case of Barbie
title_full_unstemmed Global Product and Local Consequences. Case of Barbie
title_sort global product and local consequences. case of barbie
publisher University of Finance and Management, Warsaw; Vistula University
series Contemporary Economics
issn 2084-0845
publishDate 2009-12-01
description Globalisation has turned various producers, such as international concerns, into leading actors on the global market. Their brands are recognised all around the world and their products are present in a significant number of households. An example of this can be the Barbie doll, created by Mattel, which is sold in 150 different countries. The concerns operate on a global scale but they have a local impact, which can be analysed in terms of individuals, groups or local communities. This applies to the Barbie doll as it affects its users, their environment, people related to the concern and its stakeholders. The aim of the article is to present these influences and assess their meaning.
url http://ce.vizja.pl/en/download-pdf/id/137
work_keys_str_mv AT piotrpilch globalproductandlocalconsequencescaseofbarbie
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