Global Product and Local Consequences. Case of Barbie
Globalisation has turned various producers, such as international concerns, into leading actors on the global market. Their brands are recognised all around the world and their products are present in a significant number of households. An example of this can be the Barbie doll, created by Mattel, w...
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| Format: | Article |
| Language: | English |
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University of Finance and Management, Warsaw; Vistula University
2009-12-01
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| Series: | Contemporary Economics |
| Online Access: | http://ce.vizja.pl/en/download-pdf/id/137 |