Donor orientation and service quality: Key factors in active blood donors' satisfaction and loyalty.

Faced with the increasing demand for blood and greater restrictions on ensuring the safety of transfusions, voluntary donation is currently the only and best alternative for the health system to have a sustainable and safe blood supply. In this context, one of the primary strategies of blood transfu...

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Bibliographic Details
Main Authors: Josefa D Martín-Santana, María Katiuska Cabrera-Suárez, María de la Cruz Déniz-Déniz, Eva Reinares-Lara
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2021-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0255112