Upaya Mengurangi Skeptisisme Iklan Hijau dalam Meningkatkan Perilaku Pembelian Produk Hijau
The purpose of this study was to analyze the effect of consumer involvement in environmental sustainability, relevance, confusion, and entertainment from an ad impression of green against the skepticism of consumers through an approach of how far the company can deliver their messages more effective...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Muhammadiyah University Press
2016-12-01
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| Series: | Benefit Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journals.ums.ac.id/index.php/benefit/article/view/3254 |