Marketing Communication of South Kalimantan Shari'ah Bank branch of Kayutangi In Attracting Customers' Interests

Marketing communication is a marketing activity that aims to inform about a product or service offered by a persuasive company to prospective buyers or consumers. Banking competition that is enlivened by conventional banks and Islamic banks makes consumers have many choices to invest. Marketing comm...

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Bibliographic Details
Main Author: putri ayu hidayatur rafiqoh
Format: Article
Language:Indonesian
Published: Institut Agama Islam Negeri Antasari 2020-06-01
Series:At-Taradhi: Jurnal Studi Ekonomi
Online Access:http://jurnal.uin-antasari.ac.id/index.php/taradhi/article/view/3555