IL LINGUAGGIO FIGURATO NELLA COMUNICAZIONE MULTIMODALE: IL GENERE PUBBLICITARIO E LA CAMPAGNA SOCIALE
This paper outlines and discusses the main findings and the main open issues related to the analysis of figurative language (in particular, metaphor and metonymy) used within the genre of advertising and social campaigns. The issues hereby addressed include: the interaction of linguistic and pictor...
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| Format: | Article |
| Language: | deu |
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Università degli Studi di Torino
2019-12-01
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| Series: | RiCognizioni |
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| Online Access: | https://www.ojs.unito.it/index.php/ricognizioni/article/view/3510 |