PENGARUH PERCEIVED RISK TERHADAP CUSTOMER LOYALTY MELALUI SWITCHING COST
The objective of this study is to examine and analyze the effect of perceived risk on customer loyalty through switching cost of PT Go Jek Indonesia customers. The samples being used in this study is 154 respondents. Data collection method that is used in this study is purposive sampling. Hypothesis...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Trisakti
2018-01-01
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| Series: | Jurnal Manajemen dan Pemasaran Jasa |
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| Online Access: | https://www.trijurnal.lemlit.trisakti.ac.id/jasa/article/view/800 |