INFLUENCE OF ADVERTISING ON THE WAY OF ACTION IN THE ACQUISITION OF OVER-THE-COUNTER DRUGS

INFLUENCE OF ADVERTISING ON THE WAY OF ACTION IN THE ACQUISITION OF OVER-THE-COUNTER DRUGS

Advertising of the Over-the-counter drugs is a growing segment. Our research aims to identify the main factors involved in making decisions for the purchase of OTC drugs and to identify what are the ways of informing consumers for this process. To test the hypotheses, a number of statistical tools s...

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Bibliographic Details
Main Authors: Stefan-Dragoş CÎRSTEA, Calin MOLDOVAN TESELIOS
Format: Article
Language:fra
Published: Romanian Foundation for Business Intelligence 2016-12-01
Series:Management Intercultural
Subjects:
Advertising
Over-the-counter drugs
Consumer behavior
Factor analysis
Online Access: http://seaopenresearch.eu/Journals/articles/MI_37_43.pdf

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