INFLUENCE OF ADVERTISING ON THE WAY OF ACTION IN THE ACQUISITION OF OVER-THE-COUNTER DRUGS
Advertising of the Over-the-counter drugs is a growing segment. Our research aims to identify the main factors involved in making decisions for the purchase of OTC drugs and to identify what are the ways of informing consumers for this process. To test the hypotheses, a number of statistical tools s...
| Main Authors: | , |
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| Format: | Article |
| Language: | fra |
| Published: |
Romanian Foundation for Business Intelligence
2016-12-01
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| Series: | Management Intercultural |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/MI_37_43.pdf
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