IMPROVEMENT STRATEGIES PROPOSAL BASED ON SWOT ANALYSIS IN THE SMALL BUSINESS OF ARANDAS, JALISCO, MEXICO

IMPROVEMENT STRATEGIES PROPOSAL BASED ON SWOT ANALYSIS IN THE SMALL BUSINESS OF ARANDAS, JALISCO, MEXICO

The initial objective of this research was to know the different problems that small businesses face in the municipality of Arandas in order to survive in a competitive and changing market; a convenient sample was selected that fulfilled the characteristics in Mexico as "small business&quo...

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Bibliographic Details
Main Authors: Fabiola Guadalupe Arriaga-López, David Ávalos-Cueva, Edgardo Martinez-Orozco
Format: Article
Language:English
Published: Universidad Autónoma Indígena de México 2017-07-01
Series:Ra Ximhai
Subjects:
small business
SWOT
strategy
strengths
weaknesses
opportunities
threats
Online Access:https://drive.google.com/file/d/1QPfafp7AE56bW5GCSymnQ4MuaBQWnmjT/view

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