IMPROVEMENT STRATEGIES PROPOSAL BASED ON SWOT ANALYSIS IN THE SMALL BUSINESS OF ARANDAS, JALISCO, MEXICO
The initial objective of this research was to know the different problems that small businesses face in the municipality of Arandas in order to survive in a competitive and changing market; a convenient sample was selected that fulfilled the characteristics in Mexico as "small business&quo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Autónoma Indígena de México
2017-07-01
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| Series: | Ra Ximhai |
| Subjects: | |
| Online Access: | https://drive.google.com/file/d/1QPfafp7AE56bW5GCSymnQ4MuaBQWnmjT/view |