PENGARUH KONDISI SOSIAL TERHADAP PERILAKU PENGAMBILAN KEPUTUSAN “PEREMPUAN” PEMILIK UMKM JAWA TIMUR UNTUK MENGADOPSI E-COMMERCE

PENGARUH KONDISI SOSIAL TERHADAP PERILAKU PENGAMBILAN KEPUTUSAN “PEREMPUAN” PEMILIK UMKM JAWA TIMUR UNTUK MENGADOPSI E-COMMERCE

Recent competition in the economy is dominated by companies that are able to implement the right technology into their business. E-commerce technology provides many conveniences for business people, including women as owners of Micro, Small, and Medium Enterprises (MSME) in East Java. Women are very...

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Bibliographic Details
Main Author: Elya Kurniawati
Format: Article
Language:Indonesian
Published: Universitas Negeri Malang 2019-12-01
Series:Jurnal Sosiologi Pendidikan Humanis
Subjects:
social conditions
decision making
e-commerce
msmes
women
Online Access:http://journal2.um.ac.id/index.php/jsph/article/view/8963

Internet

http://journal2.um.ac.id/index.php/jsph/article/view/8963

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