Susceptibility to social influence predicts behavior on Facebook.
Susceptibility to social influence (SSI) has been reported as a key factor for social influence in online social networks (OSNs) such as Facebook, Instagram, and Twitter. In four online studies, we show that the personality trait of SSI, namely the susceptibility to normative influence (SNI), predic...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2020-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0229337 |