STYLISTIC FEATURES OF ADVERTISING TEXTS OF INFORMATIVE AND COMPARATIVE TYPES

The relevance of this article is related to the fact that nowadays advertising has a very strong impact both on the consumer market, political and cultural life of society, and on the language and its development as a system. Advertising has given rise to the development of a special set of stylisti...

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Bibliographic Details
Main Authors: Poddubskaya, O.N., Lineva, E.A., Savelieva, E.B., Yakovleva, E.N.
Format: Article
Language:English
Published: Marina Sokolova Publishings 2016-06-01
Series:Russian Linguistic Bulletin
Subjects:
Online Access:http://rulb.org/wp-content/uploads/wpem/pdf_compilations/2(6)/2(6).pdf#page=103