Scaling Social Movements Through Social Media: The Case of Black Lives Matter
In this article, we explore the potential role of social media in helping movements expand and/or strengthen themselves internally, processes we refer to as scaling up . Drawing on a case study of Black Lives Matter (BLM) that includes both analysis of public social media accounts and interviews wit...
Main Authors: | Marcia Mundt, Karen Ross, Charla M Burnett |
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Format: | Article |
Language: | English |
Published: |
SAGE Publishing
2018-10-01
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Series: | Social Media + Society |
Online Access: | https://doi.org/10.1177/2056305118807911 |
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