Scaling Social Movements Through Social Media: The Case of Black Lives Matter

In this article, we explore the potential role of social media in helping movements expand and/or strengthen themselves internally, processes we refer to as scaling up . Drawing on a case study of Black Lives Matter (BLM) that includes both analysis of public social media accounts and interviews wit...

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Bibliographic Details
Main Authors: Marcia Mundt, Karen Ross, Charla M Burnett
Format: Article
Language:English
Published: SAGE Publishing 2018-10-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/2056305118807911