Effect of Inbound Marketing Factors on Marketing Performance: The Case of Restaurant and Catering Industry in Rasht with an Emphasis on Restaurants with Gilaki Names
The present study explores the effect of inbound marketing factors on marketing performance. The statistical population was composed of all customers of six restaurants with <em>Gilaki</em> names in Rasht, which are active in cyberspace. A total of 400 individuals were selected by conven...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Islamic Azad University
2019-12-01
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| Series: | International Journal of Agricultural Management and Development |
| Subjects: | |
| Online Access: | http://ijamad.iaurasht.ac.ir/article_666756_b4465246e340eb3482cbff41654c13a8.pdf |