An analysis and prediction model of outsiders percentage as a new popularity metric on Instagram
In this research, a new Instagram popularity metric was defined, i.e. outsiders percentage (OP) of a post. Outsiders are non-followers who liked a user’s post. It was found that OP is the most effective metric if compared to engagement rate and followers growth. Regression models were tested for pre...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2020-09-01
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| Series: | ICT Express |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405959520300813 |