FORMATION AND FURTHER DEVELOPMENT OF MODERN PROMOTION OF PHARMACEUTICAL PRODUCTS

<p>The articles addresses key notions and elements of marketing of pharmaceutical companies. Key stages and particularities of formation of pharmaceutical marketing are considered. It is proved that in general pharmaceutical market is developing under general marketing rules, however while dev...

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Bibliographic Details
Main Author: Юрий Владимирович Тарасов
Format: Article
Language:English
Published: Science and Innovation Center Publishing House 2014-02-01
Series:Sovremennye Issledovaniâ Socialʹnyh Problem
Subjects:
Online Access:http://journal-s.org/index.php/sisp/article/view/1502