FORMATION AND FURTHER DEVELOPMENT OF MODERN PROMOTION OF PHARMACEUTICAL PRODUCTS
<p>The articles addresses key notions and elements of marketing of pharmaceutical companies. Key stages and particularities of formation of pharmaceutical marketing are considered. It is proved that in general pharmaceutical market is developing under general marketing rules, however while dev...
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Format: | Article |
Language: | English |
Published: |
Science and Innovation Center Publishing House
2014-02-01
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Series: | Sovremennye Issledovaniâ Socialʹnyh Problem |
Subjects: | |
Online Access: | http://journal-s.org/index.php/sisp/article/view/1502 |