Atmospherics, Servicescape and Attractiveness of a Macro Holiday Resort.

• Main Author: Professor C.H. Van Heerden
• Format: Article
• Language: English
• Published: AfricaJournals 2017-01-01
• Series: African Journal of Hospitality, Tourism and Leisure
• Subjects: atmospherics; servicescape; resort attractiveness; Forever Resorts Loskopdam
• Online Access: http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_10_vol_6__1__2017.pdf

Holiday resorts over South Africa strive to create pleasurable experiences for all types of tourists. Therefore, it is crucial to conduct research on how certain variables of a holiday resort influence tourists’ perceptions. This document focuses on the impact that atmospherics, servicescape and attractiveness of the Forever Resorts Loskopdam, situated in the Mpumalanga area in South Africa, have on tourists’ perceptions. The findings of this study will hopefully assist the resort’s management in improving on the variables found to be the least appealing. A population sample of 200 respondents, aged 18 years and older, was used. A selfcompletion questionnaire was distributed to 200 randomly chosen visitors to the holiday resort. Results of the research conducted show a positive correlation between tourists’ perceptions of the servicescape, atmospherics and attractiveness of the Forever Resorts’ Loskop Dam. Previous research focused more on tourists’ overall satisfaction with the servicescape, attractiveness and atmospherics of holiday resorts.