COGNITIVE-AFFECTIVE ASPECTS OF FORMING BRAND LOYALTY
This study has the aims to determine both direct and indirect effects of brand experience, brand satisfaction, brand love dan brand loyalty to Wardah cosmetic’s consumers in Malang City. 160 samples were taken by using the nonprobability approach with purposive sampling technique. Data was collected...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2019-06-01
|
| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/1462 |