THE ARENAS BUSINESS: SPORTS PROFESSIONALISM, CULTURE AND ENTERTAINMENT

No matter how elaborate is any study, the point is that if it is not applicable, of little served the entire effort. In this way, the Business Plan of Multipurpose Arenas proposes to demonstrate marketing and financial viability of its concept. In the aspect of business return on investment, it was...

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Bibliographic Details
Main Author: José Rubens Camargo Gonçalves da Motta
Format: Article
Language:English
Published: Fundação Instituto de Administração 2013-01-01
Series:Future Studies Research Journal: Trends and Strategies
Online Access:http://www.revistafuture.org/FSRJ/article/view/115