Creating Value for Customer in Business Networks of High-Tech Goods Manufacturers

• Main Author: Joanna Wiechoczek
• Format: Article
• Language: English
• Published: Publishing House of the University of Economics in Katowice 2016-01-01
• Series: Journal of Economics and Management
• Subjects: Customer value; Chain stores; High-tech; Car market; Home appliances market
• Online Access: https://www.ue.katowice.pl/fileadmin/user_upload/wydawnictwo/JEM_Artyku%C5%82y_1_30/JEM_23/07.pdf

The main paper goal is to recognize the category of value for customer with respect to high-tech products, and to propose a model of creation of this value in business networks established by manufacturers. The research methods include critical analysis of the literature, documentation method, as well as the case research method and observation method. The results of the research proved that the value offered to buyers is characterized by growing multidimensionality which results in increasing complexity of the creation process of this value by their manufacturers. Due to the fact that they do not have complex skills and resources to create the value independently, they form business networks. These networks include increasingly larger group of entities, in which the importance of individual cooperants is highly diversified.