Creating Value for Customer in Business Networks of High-Tech Goods Manufacturers

The main paper goal is to recognize the category of value for customer with respect to high-tech products, and to propose a model of creation of this value in business networks established by manufacturers. The research methods include critical analysis of the literature, documentation method, as we...

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Bibliographic Details
Main Author: Joanna Wiechoczek
Format: Article
Language:English
Published: Publishing House of the University of Economics in Katowice 2016-01-01
Series:Journal of Economics and Management
Subjects:
Online Access:https://www.ue.katowice.pl/fileadmin/user_upload/wydawnictwo/JEM_Artyku%C5%82y_1_30/JEM_23/07.pdf