NoMoAds: Effective and Efficient Cross-App Mobile Ad-Blocking
Although advertising is a popular strategy for mobile app monetization, it is often desirable to block ads in order to improve usability, performance, privacy, and security. In this paper, we propose NoMoAds to block ads served by any app on a mobile device. NoMoAds leverages the network interface a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2018-10-01
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| Series: | Proceedings on Privacy Enhancing Technologies |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/popets-2018-0035 |