Motivation-based Market Segmentation in Rural Tourism: the Case of Sámán, Iran
Market segmentation is a pivotal and under-investigated issue when evaluating decision-making processes and motivational factors shaping rural tourism. The present study has examined market segments of rural tourists in Iran based on their socio-demographic attributes, travel characteristics and pre...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Bologna
2019-07-01
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| Series: | Almatourism |
| Subjects: | |
| Online Access: | https://almatourism.unibo.it/article/view/7453 |