Pillars of customer retention: an empirical study on the influence of customer satisfaction, customer loyalty, customer profitability on customer retention
The aim of this study is to explore relationships among five factors: customer relationship management, customer satisfaction, customer loyalty, customer profitability, and customer retention. The sample of the study consists of 750 managers and employees of different restaurant in Riyadh, the capit...
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| Format: | Article |
| Language: | English |
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University in Belgrade
2019-11-01
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| Series: | Serbian Journal of Management |
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| Online Access: | http://aseestant.ceon.rs/index.php/sjm/article/view/15517/pdf |