The Balloon Analog Insurance Task (BAIT): a behavioral measure of protective risk management.

Prior methods used to assess individual differences related to risk have not focused on an important component of risk management: how willing individuals are to pay for or take actions to insure what they already have. It is not clear whether this type of protective risk management taps into the sa...

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Bibliographic Details
Main Authors: Brian G Essex, Carl W Lejuez, Rebecca Y Qian, Katherine Bernstein, David H Zald
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2011-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC3125190?pdf=render