MARKETING STRATEGY AND ITS EFFECT TO THE CONSUMER PURCHASE INTENTION TOWARDS “KURMELO” (CANDIED POMELO ORANGE PEEL) IN WIJAYA KUSUMA AGRO-INDUSTRY MAGETAN REGENCY, EAST-JAVA, INDONESIA
This study aims are to analyze the effect of marketing strategy – product, price, distribution, promotion – to the consumer purchase intention towards “Kurmelo” (candied pomelo orange peel) in Wijaya Kusuma Agro-Industry, to describe internal and external factors as well as formulating marketing str...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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University of Brawijaya
2017-03-01
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| Series: | AGRISE |
| Online Access: | https://agrise.ub.ac.id/index.php/agrise/article/view/214 |