Are Tourists Really Willing to Pay More for Sustainable Destinations?

The understanding of pro-sustainable behavior and its true economic implications is an important subject for tourism destination marketers and policymakers, especially given that limited research has focused on the economic implications of tourist preferences for more sustainable destinations. Follo...

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Bibliographic Details
Main Authors: Juan Ignacio Pulido-Fernández, Yaiza López-Sánchez
Format: Article
Language:English
Published: MDPI AG 2016-11-01
Series:Sustainability
Subjects:
Online Access:http://www.mdpi.com/2071-1050/8/12/1240