Tracking the South African marketing index
This study analyses marketing and marketing activities from a consumer's point-of-view. It measures consumer attitudes towards the so-called 4 Ps (product, price, promotion and retailing) and converts these scores to an overall 'attitude towards marketing' index. It also compares the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1997-09-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/792 |