The Impacts of Online Clothes Short Video Display on Consumers’ Perceived Quality

In the context of the rapid development of online shopping, enterprises and consumers realized the importance of an effective online short video display. However, academics rarely explored the content of a short video display and its impacts on consumers’ perceptions. This paper discusses...

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Bibliographic Details
Main Authors: Rong Ma, Bingjia Shao, Jiaqi Chen, Dan Dai
Format: Article
Language:English
Published: MDPI AG 2020-02-01
Series:Information
Subjects:
Online Access:https://www.mdpi.com/2078-2489/11/2/87