An integrative model of relationship quality in higher education setting: Evidence from Serbia

The objective of this study is to examine the formation of relationship quality and its consequences in higher education setting. The study draws on extant literature in service businesses and proposes teachers' customer orientation as an antecedent to relationship quality, encompassing trust a...

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Bibliographic Details
Main Authors: Rajić Tamara, Nikolić Ivan, Milošević Isidora
Format: Article
Language:English
Published: Economics institute, Belgrade 2019-01-01
Series:Industrija
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0350-0373/2019/0350-03731902043R.pdf